Now there are so many things to think of when you have a site. We’re going to add yet another one: speeding up your website. Do not ignore this critical factor. As it will greatly affect how your visitors and customers experience the site. This can sometimes make the difference between getting a big sale from a new customer, or having them click back to the search engine to go look at one of your competitors.
People will not visit a website that does not load. This may sound very simple, but it’s still quite true. In the late 1980’s, this was something that you could see sometimes. People actually expected it to happen, so they were far more patient. They would “refresh” the page and perhaps get a cup of coffee or tea while they waited for the site to load. Well, those days are very much over. If your site does not load within a minute (or hopefully!) less, then that customer is going to go to find a new website to explore.
Visitors will not stay on a website that lags. Do remember that it’s not just about that critical Home Page loading. It’s also about the rest of your pages coming up quickly, as that customer clicks through their site. If that customer is eager and curious, they may be clicking through 10 or even 20 pages of your site at quite a rapid pace. You want those pages just to load, load and load again. No lagging whatsoever. Why? Because if a customer starts to get pages with delays, their impatience is going to rise. Perhaps their temper will flare up. They may be under pressure from their boss to order something quickly by a deadline. Your lagging site is causing them even more stress. So they are going to find another site to visit – with no lags and its there they will make their purchase.
A website with lots of photos and images must be optimized to move fast. This is likely one of the top reasons you need to pay a bit more attention to your site’s speed – and its web hosting. The trend has turned to adding more sophisticated images and video to our sites. This can affect your website’s speed. While all of this great video and images are exactly what delights a customer the most, it also can really slow your site down. So if you have an e-commerce site or a service business with lots of images, simply be aware of the vulnerability your site does face. This does not mean that your site will not load or will lag, just that you should check its speed regularly.
Today’s businesses do a lot of business online. If your site does not work, you are missing sales and leads. Why are all of us in business? Of course to provide great products and services – but also to be compensated with money. To pay our employers and vendors. To support our families. Lots of businesses invest in a website and then think they can check this task off of their “To Do” list. Not so! You really have to keep maintaining that site to it operates at its very best capacity for you and your business. Because if it does not work well, such as a slowed down speed, then your business is not going to make those sales.
It’s critical to make a good first impression. When someone visits a website that lags, they may be concerned other parts of your business move slowly too. If you are new to having a website, you may understand this popular example that is similar: if a potential employee comes to a job interview and their resume has lots of misspellings and grammar mistakes, then you may be hesitant to hire them. You may wonder if they are careless with other tasks that they undertake. Because a resume is an important document that carries serious weight. And if this is the effort they’ve put into it, then what type of effort will they put into doing work for you? Well, visitors to your website feel exactly the same way when the speed moves at the pace of a sleepy turtle!
If your website is slow – this is a huge sign that you are not up-to-date with technology. We live in a fast-paced world and you’ve got to keep up, because your competition will! Do keep this in mind when you are thinking about your website. Yes, it is frustrating to realize you’ve got pay attention to another task. But by not minding your website’s speed, you are publicly telling your customers, vendors and even your competition that your company is not up-to-date with technology and what’s important with today’s trends.
Net users have more choices than ever before. If they visit a site that doesn’t work, they probably won’t go back and try it again. This is something that every business owner should know. More than likely, your site has just 1 chance to grab the attention of a potential customer. If it won’t load or lags, then that customer is not going to visit again. Today, no business is so special or exclusive that it does not have competition waiting to take business away from it. Most companies have websites that accept online orders. So if you are unwilling to pay attention to website speed, your competition is more than happy to do so – and get the sales you aren’t going to make the effort to get.
Always remember you’ve got to keep up with the speed of your website. This is like maintaining a car or a home. It’s not a one-time thing. A lot of business owners don’t quite understand this. They think they have “checked” the speed of their website and that’s it! Well, one might really need to think about this like changing the oil in your car. Or perhaps getting on the scale to weigh yourself. Because that scale can go up and down. You aren’t going to know what the scale says until you step on it. It’s also the same with your oil change, the condition of your car can change between oil changes. Looking at the speed of your site as maintaining it is so critical.
When your website becomes more popular, you’ve got to check in on the speed of it. Because that’s when it’s going to be most vulnerable too. It can become quite exciting to realize that your site has 25% or even 50% more traffic. But this is also a time to check in with your webmaster, to see if the speed of your site is still optimal. When you’ve got more traffic coming to your site, it can affect how quickly it loads and also cause potential lags. So don’t pop that champagne cork yet! Make the call to your site manager first and then have a glass of bubbly to celebrate the high increase in traffic.
Let’s face it: today’s customers expect sites that move at the speed of light and thought! Do you remember when we first started this article, talking about how in the 1980’s, some sites would take awhile to load? That this was simply something any of us accepted while using the Internet? Well, customers in our decade are not just going to sit patiently while a site takes more than a minute to load. These are customers who expect sites to come up at the speed of light – and are hugely disappointed when any of them do not do this.
Never miss out on a sale or business connection. Make sure your site is speedy fast!